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More often than not customers judge the quality of an organisation's products and services through the perceived credibility of the sales force that is in front of them. World-class companies know that investment in high quality, focused sales training will provide a healthy return on investment. Sales force skills, knowledge and other disciplines are fundamental to the overall company sales strategy and day-to-day productivity. World-class companies invest in robust training and development programmes that take into account key strategic messages to chosen target markets and which provide the appropriate context(s) for learning (as opposed to training interventions) to take place. Their programmes are on-going and evolve to take account of changing market conditions. They also guarantee longevity through sound coaching methods for key players that challenge people to achieve; and they support all of these initiatives with high quality tools and methodologies.
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